PPC Measured on Cost Per Lead, Not Clicks
Google and Meta campaigns planned, built and optimised by our London team — management from under £5k a quarter, and we tell you the minimum viable spend for your market before you commit.
Data-Driven Advertising. Precision Optimisation for Measurable Commercial Impact.
In digital advertising, it is easy to burn budget on "vanity metrics"—impressions and clicks that look good in a report but fail to move the needle on revenue. Without a rigorous, data-first strategy, you are merely renting space, not acquiring value.
In the auction for attention, the smartest bidder wins. We utilise advanced audience segmentation, algorithmic bidding strategies, and rigorous A/B testing to ensure every pound you spend contributes directly to your bottom line. We move beyond simple traffic generation to focus on what matters: Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS). Stop guessing and start scaling.
Ads
that convert.
We manage the entire lifecycle of your paid campaigns, from creative development to post-click conversion optimisation.
Google Ads & Shopping
Capture intent at the moment of search. We build granular campaigns that put your product or service in front of users actively looking to buy.
Social Media Advertising
Generate demand where your audience lives. We create scroll-stopping creative for LinkedIn, Facebook, and Instagram that builds brand awareness and drives leads.
Remarketing & Retargeting
The money is in the follow-up. We re-engage visitors who didn't convert the first time, keeping your brand top-of-mind until they are ready to purchase.
Conversion Rate Optimisation
Traffic is useless if it doesn't convert. We continuously test landing pages, headlines, and calls-to-action to maximise the efficiency of your traffic.
Audience Segmentation
One size fits none. We slice your market into precise segments based on demographics, behaviour, and intent to deliver hyper-personalised messaging.
Comprehensive Analytics
Transparency is non-negotiable. We provide detailed, plain-English reporting that connects every ad impression to revenue, giving you total clarity on ROI.
What a typical engagement looks like
| Typical budget | From under £5k a quarter + ad spend |
|---|---|
| Timeline | Reliable cost-per-lead data in 4–6 weeks |
| Cadence | A working demo or report every two weeks — you watch it grow. |
| Ownership | Source code, files and IP handed over in full. No lock-in. |
| First step | A free estimate or a free 30-minute call — fixed, staged quote before any work starts. |
Proof, not promises
Case studySimplyMeds — digital pharmacy platform
Conversion-focused e-commerce serving patients across the UK.
View case study →500+ projects delivered since 2005 · 4.5★ on Google · Crown Commercial Service supplier
Frequently asked questions
How much should we budget for PPC management?
How quickly does PPC show results?
What do you actually optimise?
What does the process look like?
Do we keep the ad accounts?
Google, Meta or both?
Let's Build What's Next — Together
Not sure this is the right move yet? A free 30-minute call will tell you — no deck, no obligation.
4.5★ on Google reviews · 500+ projects delivered · Crown Commercial Service supplier
020 8363 4905 · info@designdirect.io · UK & India